Speed Peeps is a very simple application. To use it, you simple open up the application and you are set to go. No setup required on your part at all. We wanted to build an app that would just work. We also discussed at great length the value of anonymous data collection and data collection based on a username/password. After much discussion on the pros and cons of each, we decided to go the anonymous route. When your application runs for the very first time, the application obtains a random userid from the cloud application. This userid is not linked to a particular iPad or any device. Its truly completely disassociated with it. The number is meaningless by itself. However, this userid is important to the user because it allows them to see their own statistics and numbers. It allows them to compile a speed history. However, because this data is not associated with anything at all in particular, it can easily be reset to another number within the application and you'll have a brand new set of "history". It'd be akin to creating a whole new user account. Except no personal data is collected, no user name, no password, no password reset question, no email address, nothing. So we value privacy and anonymity highly at WakeUpRoosters.
Speed Peeps is a valuable tool in that it lets you track your own speed history. That alone is a useful tool. However, Speed Peeps takes it one step further. We allow all data collected to be averaged out together in a given area and be presented to users for wifi provider research purposed. If you are shopping for a new wifi provider in your city, you can click the provider (if it has data) and you can see what the user experience is, on average, in different parts of the city or different areas. You can see how fast or slow they were. Also, you can compare what other users are getting that use the same wifi device as you. Perhaps you are getting slow speeds, you can check out the crowd sourced data to see if they are experiencing the same issue.
All in all, Speed Peeps is a valuable utility tool for an individual. Also, its an extremely useful research tool for all sorts of people - those researching other wifi providers for switching purporses, comparing to their own provider to ensure they are getting the same quality as others with the same service, and for researchers and scientists who are looking at how wifi data is being used in different areas and what kind of quality they are receiving.
Down the road, we plan on offering a lot more reporting packages and functionality. However, in the first version, we are mainly looking at providing our users with an invaluable tool for checking their wifi connection and comparing/shopping other wifi providers in your area.